• Google+ Is Google Itself, Says Google VP

    Updated: 2011-09-30 23:00:00
    , SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Industry Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google+ Is Google Itself , Says Google VP by Rob D . Young September 30, 2011 Comments Google+ is the overriding connection between all Google services . That's how Google's Bradley Horowitz described it in an interview , conducted by Wired that delved into some of the most common and important questions about the Google+ social network . nbsp Horowitz also spoke about the social network's strength in media sharing and touched on how ads will play into Plus's . future Google+ is Google Itself In describing how Plus differed from other Google projects , Horowitz pointed to

  • 6 Tactics for Awesome ROI on LinkedIn Ads

    Updated: 2011-09-30 20:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home PPC Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 6 Tactics for Awesome ROI on LinkedIn Ads by Joseph Kerschbaum September 30, 2011 Comments When it comes to targeting strategies for LinkedIn , you need to know the various demographics , locations , and vocations of LinkedIn users . Once you've done that , you need to take this information and determine an advertising strategy that will be appropriate for this audience and generate an awesome . ROI When you are developing an ad strategy for this network , you need to consider who is on LinkedIn and why they are there . LinkedIn draws a more professional crowd . When people visit

  • Bing Unleashing Tiger to Speed Search Results

    Updated: 2011-09-30 18:30:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Industry Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Bing Unleashing Tiger to Speed Search Results by Danny Goodwin September 30, 2011 Comments Bing and Microsoft engineers are working on new back-end search infrastructure , with the goal of delivering faster and more relevant search results for users . Known as Tiger , rdquo the new index-serving technology is being incorporated into Bing . globally A gradual rollout of Tiger , described as the next-generation index serving platform for Bing , rdquo began in August , a process which is expected to be completed by the end of the year , a Microsoft spokesperson told Search Engine

  • What Is The Key To Effective SEO Elevator Pitches?

    Updated: 2011-09-30 16:38:34
    Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Just Behave What Is The Key To Effective SEO Elevator Pitches Sep 30, 2011 at 11:38am ET by Shari Thurow Tweet At the recent SMX conference I was in the conference hotel elevator , and a fellow rider asked me what I did for a living . My answer I told him that it is hard to explain what I do . So drew him a quick diagram , as : follows Search engine optimization SEO merges user-centered design UCD and technology-centered design . Image created by Omni Marketing Interactive , used with . permission I then told him that I am a Web developer who makes website content easier to find via the commercial Web search

  • Premium Google Analytics with a Premium Price Tag

    Updated: 2011-09-30 16:30:25
    Yesterday afternoon, Enrique Munoz Torres, the Product Manager of the Google Analytics team, announced a new Premium version of Google Analytics. Initially, the product will only be available in the US, Canada, and the UK where Google indicated that it has already signed on Papa John’s, Travelocity, Gucci, and Transunion for the premium service. The [...]Follow SEJ on Twitter @sejournal

  • Crushing Barriers to Launching an SEO Firm — Part 2: Experience

    Updated: 2011-09-30 15:53:10
    The more experience you have, the easier it is to acquire clients. But that doesn't mean that you need 10 years of C-level experience.Follow SEJ on Twitter @sejournal

  • Facebook “Frictionless Sharing” Creating Friction With Privacy Advocates, Regulators

    Updated: 2011-09-30 15:35:49
    , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Facebook Frictionless Sharing” Creating Friction With Privacy Advocates , Regulators Sep 30, 2011 at 10:35am ET by Greg Sterling Tweet Mark Zuckerberg at F8 the Facebook developer conference held last week , exhorted people to tell their life story” on Facebook via its new Timeline feature Facebook also promoted new Open Graph apps integration and so-called frictionless sharing . 8221 But frictionless sharing is already creating a great deal of friction for Facebook in privacy circles and with . regulators In practice frictionless sharing means that once you authorize an app , your subsequent actions through that app are

  • Scrapers and the Panda Update – A Match Made in Heaven

    Updated: 2011-09-30 15:02:15
    I have an associate that runs a very large and heretofore successful content site. He’s an experienced and competent entrepreneur and CEO. For several years, everything came together, according to plan, as his website and traffic grew exponentially. He was adding staff and negotiating a move to new offices. The future seemed bright, sunglasses and [...]Follow SEJ on Twitter @sejournal

  • Infographic Link Building with StumbleUpon Paid Discovery

    Updated: 2011-09-30 15:02:12
    As a social marketing tool, StumbleUpon Paid Discovery (a.k.a. StumbleUpon ads) is underrated. Paid Discovery helps people who are likely to be interested in your infographic – or your clever article or how-to guide, etc. – find your infographic at a fraction of the cost of traditional promotional methods. When we promote an infographic we [...]Follow SEJ on Twitter @sejournal

  • $30 Million in Funding for Blekko: Blekko Has More Cash to Slash the Web

    Updated: 2011-09-30 15:00:54
    On Wednesday, search engine startup Blekko received $30 million in funding from various investors including Yandex, Russia’s top search engine. Trailing only behind Google, Bing, and Yahoo, Blekko is the fourth largest search engine in the US. With its motto “slash the web,” Blekko strives to provide search results that lack the spam and content [...]Follow SEJ on Twitter @sejournal

  • Google Adds “Site Health” To Webmaster Tools Home Page

    Updated: 2011-09-30 14:28:07
    Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Google Adds Site Health” To Webmaster Tools Home Page Sep 30, 2011 at 9:28am ET by Matt McGee Tweet Saying that it wants to help website owners prioritize their work , Google has added a new site health” view to the Webmaster Tools home page The next time you visit Webmaster Tools , Google will show the sites in your account sorted with those in need of work at the top . Here’s a screenshot of Google’s sample WMT : account Google is currently using three issues concerns to determine when a site is in poor : health when malware has been detected when important pages have been removed via Google’s URL removal tool as

  • Google Maps Sports New Look & Feel

    Updated: 2011-09-30 12:58:45
    Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Google Maps Sports New Look Feel Sep 30, 2011 at 7:58am ET by Matt McGee Tweet Don’t be alarmed the next time you use Google Maps : Yes , pretty much everything looks just a little bit different than it did . yesterday There’s not a single , major change instead , almost all of the individual pieces of the Google Maps interface have been updated : the red marker pins , the navigation controls , the Satellite Earth Traffic etc . widget boxes , the Directions and My Places links and . more Google announced the changes late Thursday in a blog post on the also-redesigned Google LatLong blog , which also sports a new Blogger

  • Google’s Hulu Bid ‘In the Range of $4 Billion’

    Updated: 2011-09-30 12:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Video Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google†s Hulu Bid ‘In the Range of 4 Billion†by Danny Goodwin September 30, 2011 Comments Google made the highest bid for streaming video site Hulu , reportedly around 4 billion , more than double what it paid for YouTube , Business Insider reported . However , Google was also bidding on some as-yet unspecified extras that didn't meet the conditions of Hulu's . owners Dish , which is also interested in Hulu's technology , bid 1.9 billion , topping other contenders Amazon and Yahoo . Hulu was apparently looking for a bid higher than 2 billion , but without whatever bonus

  • Blogger Adds 7 Dynamic Views for Easier Content Discovery

    Updated: 2011-09-30 03:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Companies Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Blogger Adds 7 Dynamic Views for Easier Content Discovery by Rob D . Young September 29, 2011 Comments Blogger has released seven new dynamic view templates . These templates speed up the content's load time and organize your blog's content in a number of visually rich ways to aid content . discovery About the Templates Google emphasizes that these new templates are built in the most current web code , and thus load 40 percent faster than traditional templates . Additionally , media content and older posts are surfaced , giving your older work an extra shot at . attention Once

  • Google’s Legal Woes: U.S. Government, Motorola, AT&T ... Al Franken?

    Updated: 2011-09-30 02:00:00
    : . , , SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Industry Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google†s Legal Woes : U.S . Government , Motorola , AT Al Franken by Miranda Miller September 29, 2011 Comments A number of updates on Google legal and antitrust woes cropped up this week , as the Department of Interior Microsoft case came to a close , the Google Motorola deal received a second request , and Google filed to prevent release of proprietary information in the AT T T-Mobile . case In the midst of all of this , U.S . Senator Al Franken D-Minn . thinks it might be a good idea to promote a Google product while participating in their antitrust senate hearing

  • Google: No Longer Guessing About Celebrity Sexual Orientation

    Updated: 2011-09-30 01:49:38
    : Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Google : No Longer Guessing About Celebrity Sexual Orientation Sep 29, 2011 at 8:49pm ET by Danny Sullivan Tweet Wondering if some celebrity is Gay , Lesbian , Straight or Bisexual Plenty of people do and turn to Google to find out . But the search engine just stopped offering direct answers about these questions , after they became . more noticeable Google’s Best Guess” About Sexual Orientations Here’s an example of one of the answers that were being shown , in response to a search for is anna paquin gay You can see that Google provided a direct answer : Best guess for Anna Paquin Sexual orientation is Bisexual . 8221

  • Google+ Source Code Reveals Potential Quora-Killer “Google Experts,” Google Voice Integration & More

    Updated: 2011-09-30 01:01:40
    , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Google+ Source Code Reveals Potential Quora-Killer Google Experts , 8221 Google Voice Integration More Sep 30, 2011 at 8:01am ET by Greg Finn Tweet A  recent post from developer Matt Mastracci uncovered a variety of potential features from the Google+ source code . He stumbled upon these findings when scanning code looking for early access to the circle sharing feature Here are some of the items he : found Google+ Wall One of the smaller features that Matt found was the existence of an item similar to Facebook’s wall . Basically this looks to allow direct commenting on profiles rather than the roundabout current format of

  • Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe

    Updated: 2011-09-30 01:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Technology Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe by Rob D . Young September 29, 2011 Comments It was recently discovered that some Facebook cookies were left in-tact after logout . While the issue has since been resolved , select data is still tracked and recent Facebook patent information indicates that all logged-out tracking may be . intentional As a result , U.S . Reps . Ed Markey D-Mass . and Joe Barton R-Tex . are pushing for the FTC to investigate Facebook , nbsp the Los Angeles Times . reported The cookie problems were discovered by Australian-born

  • How Marketers Can Connect with the 3 Mindsets of Search [STUDY]

    Updated: 2011-09-30 00:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Industry Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How Marketers Can Connect with the 3 Mindsets of Search STUDY by Miranda Miller September 29, 2011 Comments A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset . Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of expertise in the eyes of searchers is . evolving Understanding the 3 Mindsets of Search A person using a search engine to find information is in one

  • Is Spotify's Million Signups Through Facebook A Marketing Game Changer?

    Updated: 2011-09-29 23:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Social Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Is Spotify's Million Signups Through Facebook A Marketing Game Changer by Frank Watson September 29, 2011 Comments Should Google and Apple be concerned with the huge jump in signups music streaming app Spotify experienced after it launched its Facebook partnership at f8 last week Sean Parker , Facebook's first president and shareholder , has found a great way to market the new music service he has invested in one that shouldn't have the problems of his first , . Napster Despite complaints about the app limiting its signup through Facebook , Spotify seems to be embracing the

  • SearchCap: The Day In Search, September 29, 2011

    Updated: 2011-09-29 21:57:01
    : , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member SearchCap : The Day In Search , September 29, 2011 Sep 29, 2011 at 4:57pm ET by Matt McGee Tweet Below is what happened in search today , as reported on Search Engine Land and from other places across the . web From Search Engine : Land Bing’s New Airport Maps Aim To Make Air Travel Easier Finally , some good news for air travelers : Flying gets a little bit easier with Bing’s launch of detailed U.S . airport maps . Much like the previously announced shopping mall maps , Bing’s airport maps take searchers inside the airport to see things like gate locations , stores and restaurants on each concourse , restroom locations

  • Who defines your brand identity?

    Updated: 2011-09-29 21:00:54
    Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Who defines your brand identity Sep 29, 2011 at 4:00pm ET by Search Engine Land Tweet Guess what , it’s not you Read : more The Smarter Consumer Also : available Meeting the Demands of the Smarter Consumer The State of Marketing 2011 11 Key Marketing Trends for 2011 Marketing Technology Adoption 2011 Download for free at Search Marketing Now Related : Topics Sponsor Messages About The : Author Search Engine Land Search Engine Land is a news and information site covering search engine marketing , searching issues and the search engine industry . Special site announcements and occasional sponsor messages are posted by Search

  • Bing’s New Airport Maps Aim To Make Air Travel Easier

    Updated: 2011-09-29 19:51:37
    Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Bing’s New Airport Maps Aim To Make Air Travel Easier Sep 29, 2011 at 2:51pm ET by Matt McGee Tweet Finally , some good news for air travelers : Flying gets a little bit easier with Bing’s launch of detailed U.S . airport maps Much like the previously announced shopping mall maps Bing’s airport maps take searchers inside the airport to see things like gate locations , stores and restaurants on each concourse , restroom locations and more . Searchers will find the airport maps when they come across one of the 42 available U.S . airports on Bing maps . They’re accessible more quickly by searching for the airport name or code

  • Google Analytics Premium: Better Support & Goodbye Data Sampling

    Updated: 2011-09-29 19:25:54
    : Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Google Analytics Premium : Better Support Goodbye Data Sampling Sep 29, 2011 at 2:25pm ET by Daniel Waisberg Tweet Today Google launched a paid version of Google Analytics that processes higher volumes of page views and provides additional support . The general feature set and user experience remain the fundamentally the same as the standard product . This comes as an important addition to the enterprise set of tools that Google offers . The new version audience is mainly enterprises that receive a high amount of traffic and need a certain commitment from Google’s part on data collection , up-time , and . support The new

  • 3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

    Updated: 2011-09-29 19:00:00
    : , SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home SEO Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 3 Holiday SEO Projects : Microdata , Freebies Harvesting Links by P.J . Fusco September 29, 2011 Comments It's that time of the year again . There are code freezes just around the corner for most online retailers and those big brands that aren't focused on hitting holiday sales goals are getting their 2012 search engine marketing budgets . aligned That's just the way things work at large , enterprise-class online organizations . If you're not working on implementing tactics set forth in your search engine marketing plan , you're working on building new tactics into your upcoming

  • US Congressmen Requesting FTC Investigation of Facebook Cookies

    Updated: 2011-09-29 18:38:03
    Last weekend, Australian technology blogger and hacker Nik Cubrilovic posted that Facebook cookies were tracking users in an unconventional manner. Even after a user had signed out of Facebook, the social networking giant was continuing to track that user’s web activities. Facebook openly admitted it was collecting data from a network of approximately one million [...]Follow SEJ on Twitter @sejournal

  • Groupon Rewards: Groupon Customers Rewarded for Merchant Loyalty

    Updated: 2011-09-29 16:09:48
    When deciding whether or not to offer a Groupon, many merchants struggle with wondering if they will gain repeat business or simply offer deeply discounted products or services to one time customers. In order to combat this fear, the daily deal giant launched Groupon Rewards as a way to allow merchants to track deal redemption [...]Follow SEJ on Twitter @sejournal

  • Twitter Revenue Projections: A Mixed Report

    Updated: 2011-09-29 14:53:46
    According to a recent eMarketer report, Twitter’s 2011 advertising revenues will fall short of the earlier $150 million projection. However, when compared to Twitter’s $45 million of revenue in 2010, the revised 2011 projected revenues of $139.5 million represent a growth rate of 210%. The primary reason Twitter will not meet the $150 million projection [...]Follow SEJ on Twitter @sejournal

  • Dead Sea Scrolls Online, Searchable, Thanks to Google

    Updated: 2011-09-29 04:00:00
    , , SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Technology Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Dead Sea Scrolls Online , Searchable , Thanks to Google by Rob D . Young September 28, 2011 Comments The famed Dead Sea Scrolls have gone digital , thanks to a collaboration between Google and The Israel Museum , Jerusalem . nbsp Five of the scrolls are now viewable online in high-resolution digitized format . An English translation of the original text is also . available Google partnered with photographer Ardon Bar-Hama to make digital versions of the scrolls accessible to whole world . Bar-Hama captured 1,200 megapixel photographs , allowing users to see every

  • Google Pays INRIX Millions to Improve Real-Time Traffic Data

    Updated: 2011-09-29 03:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Technology Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Pays INRIX Millions to Improve Real-Time Traffic Data by Danny Goodwin September 28, 2011 Comments Google has awarded real-time traffic information company INRIX a multi-year , multi-million dollar contract to provide Google Maps and Google's mobile navigation applications with crowd-sourced traffic data from more than 30 million . sources We are providing Google much broader coverage and much better accuracy then what they have had available , rdquo INRIX CEO Bryan Mistele told GeekWire The daily commute just got a lot easier for millions of Google users across the

  • Testing Facebook Comments for WordPress

    Updated: 2011-09-29 02:20:01
    After talking to ShoeMoney at BlueGlass TPA, I’ve decided to give Facebook Comments for WordPress a run on SEJ for a couple of weeks to see how it works. The Facebook Comments should eliminate a lot of comment spam issues (this is an 8 year old blog so we get A LOT) and I hear [...]Follow SEJ on Twitter @sejournal

  • Google Zeitgeist: Larry Page on Search, Google+, Motorola & More

    Updated: 2011-09-29 02:00:00
    : , , SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Companies Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Zeitgeist : Larry Page on Search , Google+ , Motorola More by Miranda Miller September 28, 2011 Comments In a rare public speaking appearance , Google CEO Larry Page addressed the search giant's business partners at the annual Zeitgeist conference in Paradise Valley , Arizona . Despite his visible discomfort speaking publicly , Page shared his excitement about Google's previous accomplishments and plans for the future in search , social , mobile , and driverless . cars Page on Google's Foray into Search Page reflected on why Google has been successful and drills

  • Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]

    Updated: 2011-09-29 00:43:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home PPC Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Search Advertising Revenues Hit 7.3 Billion in First Half of 2011 Report by Danny Goodwin September 28, 2011 Comments Search advertising remains the online advertising leader , as revenues increased to 7.3 billion during the first half of 2011. During the same period , online advertising shattered more records , growing to a record 14.9 billion in . revenues That 14.9 billion spent by U.S . Internet advertisers during the first six months of this year represents a 23.2 percent year-over-year increase , eclipsing last year's first-half record of 12.1 billion in revenue , according to

  • Google+ Hits 50 Million Users, Adds Circle Sharing

    Updated: 2011-09-28 23:00:00
    , SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Social Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google+ Hits 50 Million Users , Adds Circle Sharing by Rob D . Young September 28, 2011 Comments Many brands have been impatiently waiting for Google to unveil Google+ business profiles . Now there's more news that should make marketers even more eager : nbsp Google's social network has hit an estimated 50 million users , partially thanks to a surge in use after Plus opened to the . public Google is close to unveiling the profiles , Advertising Age reports , which will allow companies to create a page and circles , which also includes access to a newly announced feature that

  • SEO: Success Through Delegation & Integration

    Updated: 2011-09-28 20:00:00
    : SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home SEO Industry SEO PPC Analytics Social Local Mobile Video Companies Technology SEO : Success Through Delegation Integration by Gareth Owen September 28, 2011 Comments I'm a big fan of delegation at least that's what my last review decided . We are forever talking in SEO about how best to integrate SEO activity with the work of other departments , from PPC to display to social media to . PR Everyone would love their job to be a little bit easier , especially in . SEO If you're an in-house e-commerce manager or SEO with little budget and time , what are the other departments you need to be best friends with in order to get them to do your job for you Well ,

  • TrueView Video Ads Open Treasure Chest of AdWords Inventory

    Updated: 2011-09-28 19:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Video Industry SEO PPC Analytics Social Local Mobile Video Companies Technology TrueView Video Ads Open Treasure Chest of AdWords Inventory by Jonathan Allen September 28, 2011 Comments Google has expanded video ad options and added a new online video campaign creation section in the AdWords UI , allowing advertisers to create video ads for delivery across the Google Display Network GDN and the YouTube within a single interface . As YouTube is the second largest search engine in the world this change brings with it a massive increase in available search inventory for Google AdWords advertisers who are part of the limited beta test . Whilst current YouTube

  • Marin Next Makes Advanced PPC Budget & Bidding Recommendations

    Updated: 2011-09-28 18:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home PPC Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Marin Next Makes Advanced PPC Budget Bidding Recommendations by Miranda Miller September 28, 2011 Comments Marin Software has released an intelligent recommendation engine for their online advertising management platform , with a white paper designed to help marketers increase their ROI and save time . In Taking Paid Search Performance to the Next Level Marin offers an optimization framework based on their own methodology , with tips to help marketers discover the most impactful activities to increase campaign . performance Budget Maximizing Tips for Large Scale Paid Search In

  • Kindle Fire: New Amazon Tablet Fires a Shot at Apple iPad

    Updated: 2011-09-28 17:54:27
    This morning, Amazon’s chief executive, Jeff Bezos, introduced the Kindle Fire. The brand new Android-based tablet weighs only 14.6 ounces and features a dual-core processor and seven-inch screen. Although the Kindle Fire has the attractive price of $199, it is missing some of the features that made the iPad popular. For example, it does not [...]Follow SEJ on Twitter @sejournal

  • Getting Started on Google AdWords TrueView Video Ads

    Updated: 2011-09-28 16:00:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Video Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Getting Started on Google AdWords TrueView Video Ads by Rob D . Young September 28, 2011 Comments Google AdWords has released a new self service campaign format specifically to build video advertising campaigns AdWords for Online Video campaigns bring completely new video ad formats previously not seen on YouTube promoted video accounts . This guide walks you through using the new campaign interface and the new ad . positions The new AdWords for Online Video interface means more formats , easier setup , improved targeting , more stats , an engagement-oriented payment metric known

  • How to Spoof Facebook Friends with Dodgy Headlines from Trusted News Sources

    Updated: 2011-09-28 06:30:00
    SEO News Search Home A-Z About Events Forums Jobs Newsletters Newswall Stats Tools Training Webinars Whitepapers You are here : Home Social Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Spoof Facebook Friends with Dodgy Headlines from Trusted News Sources by Miranda Miller September 27, 2011 Comments I'm not sure how long users have been able to edit the titles and descriptions of news posts shared by friends , but people should be aware especially . marketers Here are a few things I really shouldn't be able to do , yet inexplicably , Facebook allows me : to Change the Title of a News Article I can change the title when I reshare a friend's link , attributing the weird title which I could have really gone crazy with to Huffington Post and the share read

  • The Future of Enterprise Search Solutions

    Updated: 2011-09-28 01:51:09
    Stephen E. Arnold, the author of Pandia's ebook the Landscape of Enterprise Search, discusses the future of enterprise search solutions.

  • Social Media Wrap-up Sept 25

    Updated: 2011-09-25 10:48:09
    More from the world of social media and the social web.

  • Search Engine Marketing Wrap-up Sept 25

    Updated: 2011-09-25 10:41:11
    10 articles on search engine marketing and optimization that actually make sense. An SEO Checklist for New Sites – Whiteboard Friday SEOMoz: The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an incredible advantage over those that were made without SEO in place from the get-go. Useful: How [...]

  • Search Engine News Wrap-up Sept 25

    Updated: 2011-09-25 10:41:08
    Here are some articles on post on search and search engines that may be of interest.

  • Enterprise Search, Trends and Solutions

    Updated: 2011-09-24 14:13:38
    You have a company or organisations. Your employees handle a lot of data, in emails, databases, intranets and websites. How do you help them retrace and identify information relevant to their work? You invest in an enterprise search solution.

  • Search the web with your friends

    Updated: 2011-09-04 12:25:47
    SearchTeam is a new search engine for collaborative online research. You can do, save, and share searches in teams: Invite colleagues, students or friends to form a search team and share expertise and favorites. Organize the results in folders and chat about the process or the results.

  • Pandian Search Engine News Wrap-up September 4

    Updated: 2011-09-04 12:21:07
    More interesting articles and posts from the world of search engines and searching.

  • Pandia Social Media Wrap-up September 4

    Updated: 2011-09-04 12:18:48
    Selected headlines on the social web and social media.

  • Pandia SEM Wrap-up September 4

    Updated: 2011-09-04 12:14:48
    More articles and posts for those interested in search engine marketing and optimization.

  • Google kills off a large number of projects

    Updated: 2011-09-04 11:34:42
    Google abandons a large number of online services and tools.

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